Social media platforms have become the first option for advertisement among many businesses. Due to low cost, immediate results, and more control over the audience, they are a better choice. However, what are the best options?
Depending on the niche and target audience, you can advertise on various platforms. But before that, you need to have engaging content. From texts to photos to videos, there are many ways to promote your business. Among them, videos seem to be the most effective form of Hindi content. Thankfully, it is easier than ever for you to make video ads, even if you have no experience as a video creator. There are video ad templates that make the entire process extremely simple.
And when you have engaging content in your hand, it’s time to promote it. Here are the top social platforms to advertise your business.
With over 2.9 billion monthly active users, Facebook is the most popular social media platform. More importantly, there are users of all ages. And so, it allows every business to advertise its products or services to the right audience. Video ads are extremely popular on Facebook. With a quality video creator, you can create stunning ads that will get you unimaginable success.
In addition, you can choose the age, gender, location, and interests of your audience. It makes sure that your ad appears in front of the right audience. You can also create or join groups to grab the attention of people. Groups are an excellent way to get new connections, customers, or partners.
This “younger cousin” of Facebook is widely popular among the younger generation. Amazingly, 71% of Instagram users age less than 35.
So if you want to engage with Generation Z and Millennials, this is the platform for you. Unlike Facebook which is popular among B2C and B2B brands, this network is more suitable for consumer campaigns. Gladly, the platform also inherits the advertising tools of Facebook. It allows you to design a campaign for a particular audience. Just be a captivating video creator and get ready to impress your followers.
In addition, you can use Insta stories to promote your business. They are extremely popular among Insta users. From sharing the latest news to behind-the-scenes, you can share a lot of things with your followers.
Headquartered in San Francisco, Twitter was founded in 2006. The platform has more than 330 million monthly active users.
Just like “googling,” “tweeting” has become a norm all over the world. Only a few platforms are suitable for both B2C and B2B campaigns, and Twitter is among them. By using thisTwitter, you can reach decision-makers, freelancers, executives, and consumers.
From researching trends to advertising, the platform has everything for business owners. Most importantly, Twitter has a highly engaged audience. However, you should be active enough to get the most out of it.
Popular among professionals and business owners, LinkedIn is the perfect option for a wide range of ads. Microsoft acquired the platform in 2006 and it became a popular B2B network.
From job openings to company updates, you can share everything on LinkedIn. If you want to reach business decision-makers, this is the way to go. About 51% of LinkedIn users have more than a college education. Most importantly, about 50% of LinkedIn users make more than 75,000 dollars a year.
LinkedIn is an excellent place to build credibility. It allows you to gain trust and enhance your business. LinkedIn is the only platform that allows you to target high-value prospects according to their workplace and position.
Snapchat
When it comes to reaching young generationsGeneration Z or Millennials, Snapchat is a good option after Instagram. Both are similarSnapchat is similar to Instagram in many ways. However, Snapchatit offers various opportunities you can’t find on Instagram.
If you want to target people under 25, this is the ultimate platform. With sponsored geofilters, you can create a positive impact. TDunkin Donuts and McDonald’s frequently create fun geofilters. Additionally, they are based on your location, which makes sure you are talking to the right audience.
For now, there is less competition on Snapchat, which gives you more space. It is the time to build your audience while businesses are focused on other networks. With a video creator, you can build excellent videos and share them with your audience.
TikTok
Founded in 2016, TikTok has become popular in no time. With more than 1 billion monthly active users, you can’t ignore the platform for your business.
Despite being a new network, it has made a huge impact in the social media world. With a short video ranging from 5 to 60 seconds, you can share your products and services.
Gladly, the platform is filled with a lot of filters and sound effects. With a huge media library, you can tweak your content better than ever. You don’t need to be a pro video creatoruse a video creator if you want to post on TikTok. It has built-in video editing features that are simple to use.
YouTube
Google acquired YouTubethe video platform in 2006, just one year after its origination. With more than 2 billion monthly active users, it is the largest video platform. From gaming to educational videos, it has everything you can think of.
The platform also gives you unlimited video hosting space. So get a video creator and start posting your content. With YouTube videos, you can build brand personality. Moreover, you can improve your search engine optimization as your videos will appear in Google as well.
WhatsApp is a messaging platform widely popular for its privacy features. Due to end-to-end encryption, only the receiver and sender can read messages.
So how should you use WhatsApp for your business? Well, it builds trust among consumers. You can respond immediately with auto-replies. More importantly, you can organize your contact list perfectly. It also helps toYou can also use the platform to ensure communication in your company. With WhatsApp groups, it is very easy to share a message instantly.
Final Words on Promoting Your Business With a Video Creator
Choosing the right platforms is not enough to guarantee success. You need to create content that can attract your targeted audience. While it is undeniable that video content is more visually appealing than plain text, many brands still hesitate to use it in their campaign. It is mostly due to the misconception that they are expensive. However, this is not true as there are a lot of free and easy-to-use video editors. So, now is the time to get your hand on one and start creating impressive video ads to promote your business on social media