The Internet truly is a blessing. It provides us with a lot of benefits – from helping us to stay connected with people across the globe to provide us with infinite information – the list keeps going on.
However, the internet’s consistency can turn out to be problematic for you at times. When there is a picture, a post, or any review about a person, brand, or service, it stays there forever. One wrong information on your brand, product, or services in the search engine, and it can turn out to be malicious for your online reputation.
How to Push Down Negative Search Results on Google
Before you learn how to push down negative search results on Google, you must know why do they rank on the first page of the search engine?
There are several reasons why content can rank on the SERPs. For example –
- The quality of the material.
- Content relevancy.
- Site or content traffic.
- Quality and the number of backlinks on the content.
Once you understand the points of how the negative results are showing on the first page of the search engine, you can start with your removal process.
Here are a few steps you can take to remove negative results from the search engine –
- Write Blog Contents
The first thing you can do to improve positive search results for your brand name is to start a blog under the same. With the help of the blog, you can create fresh, engaging, and informative blog content based on your products and services and publish them. Using the right kind of keywords and implementing SEO, you can rank on the first page of the Google search engine.
- Create Social Media Profiles
It is essential to make social media profiles based on your brand. When you are digitally present everywhere, people will first look at your social media profiles rather than looking at anything else. Create social media profiles on Facebook, Instagram, LinkedIn, Twitter, TikTok, or Pinterest with infographics and pictures based on your brand.
When you create profiles on these platforms and update those regularly, you create a slightly stronger social media presence online that helps push down negative search results on Google.
- Create and Use Engaging Visual Contents
It does not matter the type of brand you are – it is always a good idea to use visual contents that attract viewers. You can create infographics, videos, images, or arts to showcase your products/ services and publish those on blog forums or social media platforms. People are more likely to visit, engage themselves in, and share those contents than on various platforms. The more traffic you get, the more you will be able to push down negative results on Google.
- Create Quality and Powerful Backlinks
Just creating blog content or infographics won’t be enough if it does not reach out to your readers. To ensure that you have reached out to a more significant number of people, create quality and authoritative backlinks with high domain authority websites, and interlink your brand’s positive contents. This is an incredible way to improve your favorable ranking on Google.