Belgian beer have earned their fame because of the love they receive internationally. They are exported to around 95 countries. Some of them have become favourites and are even considered legendary.
Belgium’s location and geographical conditions that prevail there have a lot to do with their beers conquering the world. The unique brewing processes make it possible for their beers to have a wide range of flavours, making them all the more special. Know about the Belgian Delirium beer and Belgian Chimay beer.
Belgian Delirium beer
There are several types of Belgian Delirium beer. All of them have flavours that are quite rich with hints of spices and caramel infused into it. The beer offers a warming finish and is smooth.The Delirium beers have a label with pink elephants on them. Among them, Delirium Tremens has most of the limelight. It is essentially a blonde ale. There is also a Christmas beer among this range. Deliria is another name that is special in the brewery because it makes after looking at entries made by 65 women brewers.
The 2008 World Beer Championships conducted in Chicago, Illinois awarded the Delirium Tremens with the title ‘Best Beer In The World’. Additionally, the beer is considered as one of the best in many books that includes ‘The 50 Greatest Beers in the World’ by Stuart Kallen.
Belgian Chimay beer
The most unusual fact about the Belgian Chimay beer is that it is made in a Trappist monastery. Hence, the Chimay beers are also known as Trappist beers. The Trappist breweries are known to use the profit they receive only to support the monastery financially and for other functional purposes like charity.
There are many variants of the Belgian Chimay beer like the Chimay Red, Chimay Blue, Chimay Triple, Chimay Doree. The colour and the flavour varies from each of its variants. The ABV content in each of them also varies. Chimay Doree has the least ABV value, while Chimay Blue has the highest.The beer produced is exported to many countries, and more than 50 per cent of it gets sold in the export market alone.
Presence in India
India’s beer market has matured with time concerning commodities like beer. The makers seemed to believe that India would be a difficult market for their beers when they first introduced the products to the Indian market. At the same time, they thought that there is enormous potential.While Belgian beers are not entirely new to the Indian taste as Bira91 originated from Belgian breweries is quite popular in India. Hema Connoisseur Collections Pvt. Ltd, a big name in importing and marketing international liquors, was responsible for the Belgian beers’ journey in India.The Beer Café in New Delhi was the first one to officially launch them in the country back in 2017 in the presence of Edwin Dedoncker, chief executive officer of Bieres de Chimay and Alain De Laet, owner, and chief executive officer of Huyghe Brewery.
The Belgian Delirium beer suits the Indian taste better as Indians opt for the ‘strong’ kind of beer. Although, the trend showed that the consumers are indeed substituting their beer with milder flavour which would work well for the Belgian Chimay beer.Since both of these beers are of premium quality, priced accordingly. As a result, their marketing strategies had included giving away free samples at selected popular restaurants.